If I tell bloggers, who comes to mind? I bet Chiara Ferragni, Bag Snob, Andy Torres. I bet you follow each picture in your mind of their street style look on the web portals of the most important magazines in the world or in the front row of Fashion Week shows.
Apparently these results are now a privilege of “a few” chosen ones who, having begun their career as a blogger when the phenomenon had just broken out (and some even before) have ridden the wave of success as more and more brands have chosen them as stepping stones specifically for their marketing strategies.
It would now be impossible to imagine a parade without bloggers within the ranks of the participants taking pictures or videos that turn immediately reach millions of followers on social networks only, impossible to cut such an important bridge for companies that close to potential more than any other clients advertising or type of communication.
Even many fashion schools and Italian design (and others) give their students the task of designing fashion blog and crowd the streets of the city during Fashion Week to be photographed and to attend their own as a blogger. According to some schools, this would be the best way to understand today’s fashion and discover all the secrets that this so fascinating system hides.
The question is: will this really happen?
Some rumors that would come from sources close to the fashion houses, they do know that for the maison the phenomenon is in sharp decline and, if you really need to cast a blogger, you will choose the most famous, now the real celebrities best known as “influencers”.
Invitations and gifts designed for the industry in fact they would be decreasing, mainly because some bloggers in fashion now so much power that they have become true entrepreneurs: how not to think about the case, Italian Chiara Ferragni that with skyrocketing gains can boast a line of shoes and accessories that bears his name.
If the West’s attention for bloggers might be on the wane, in the East, and particularly in China, there is the awareness that the phenomenon will remain large for much longer, as an interface to spread the passion for fashion.
What do you think? The blogger phenomenon is really falling?
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